Impact of Consumer Behavior on Marketing strategy

Posted: September 18th, 2021

Assignment Guidelines

DIRECTIONS: Refer to the list below throughout the writing process. Do not submit your Touchstone until it meets these guidelines.

1. Summary of Positions
❒ Have you briefly introduced the author and publication context (year, journal, etc.) of Article 1?
❒ Have you included a summary of the stance presented in Article 1?
❒ Have you briefly introduced the author and publication context (year, journal, etc.) of Article 2?
❒ Have you included a summary of the stance presented Article 2?
2. Thesis/Claim
❒ Does you claim address both sides of the issue, including specific points raised in the articles?
❒ Does your claim present a clear, workable solution that could be viewed as a “middle ground” between the two sides?
3. Analysis
❒ Have you backed up your claim using facts from both sides of the argument?
❒ When using direct quotations, have you supplemented them with your own explanation of their relevance?
4. Reflection
❒ Have you answered all reflection questions thoughtfully and included insights, observations, and/or examples in all responses?
❒ Are your answers included on a separate page below the main assignment?

B. Reflection
(ON A SEPARATE PAPER)
DIRECTIONS: Below your assignment, include answers to all of the following reflection questions.

1. How does the Rogerian model of argument help you better understand the topic that’s being discussed? Why is it a good practice to acknowledge both sides of the argument? (3-4 sentences)

2. Will you use the Rogerian Approach in your own argumentative essay? Why or why not? (2-3 sentences)

C. Rubric (ATTACHED)

D. Requirements

The following requirements must be met for your submission to be graded:

Composition must be 2-3 pages (approximately 500-750 words).
Double-space the composition and use one-inch margins.
Use a readable 12-point font.
All writing must be appropriate for an academic context.
Composition must be original and written for this assignment.
Plagiarism of any kind is strictly prohibited.
Submission must include your name, the name of the course, the date, and the title of your composition.
Include all of the assignment components in a single file.
Acceptable file formats include .doc and .docx.
APA Format for Reference on separate page.

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