Explain how a marketer for a chain of health clubs could use VALSTM segmentation profiles to develop an advertising campaign.

Posted: September 14th, 2021

Explain how a marketer for a chain of health clubs could use VALSTM segmentation profiles to develop an advertising campaign. Explain which segments should be targeted and how the health club should be positioned for each of the segments that are targeted. In replies to peers, discuss whether you agree or disagree with their assessment and why.

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