The purpose of this assignment is to communicate marketing research

Posted: July 15th, 2021

The purpose of this assignment is to communicate marketing research data to stakeholders through a marketing research report.

Follow the format that begins on page 347 in the textbook to compose your final market research report for your chosen company. Your final report should be approximately 15-20 pages and contain the following components:

Front matter – Title page, memo of transmittal, table of contents, list of illustrations, and executive summary.
Report body – Introduction, research objectives, methods, findings, limitations, conclusions, and recommendations.
End matter – Reference page.
Appendix – Incorporate appropriate graphics within the body and attach the final survey from Topic 5.
Cite 8-10 references from reliable sources, such as trade journals, academic journals, consumer research websites, and websites from professional marketing associations, within the body of the report.

Review the formatting samples in the Course Materials for additional information on formatting your report.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

Prepare a 10-15-slide PowerPoint presentation to deliver the recommendations for your market research report to your chosen company. Assume the stakeholders have already reviewed a copy of the final report and have invited you to present the recommendations in more detail. Because they have reviewed the report, you do not necessarily need to cover all of its contents in your presentation. Instead, focus on the most relevant and persuasive aspects to convince stakeholders to take your recommendations.

Your slides should be uncluttered, visually appealing, and free from error. Utilize effective slide design techniques to enhance the professional appeal of your presentation. Include the speaking notes you would utilize if you were going to deliver your presentation in person.

Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful

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